17% wins Climate Action Here
Why I'm in love with 17% - that's all it takes to tip Impactful Climate Action in our community from outlier to mainstream. And why I hope to see Native Plant Gardening get trendy here this growing season. With a new song - and lots of nerdy facts to back me up.
The references to 17% I heard in those two podcasts settled in like seeds or sand in an oyster shell, kept returning to my thoughts long after I could name which podcast they were mentioned within. And they were not among the sources given in any of my podcasts. So I went looking for primary sources myself - and found "Documented instances of technology and business solutions show that a 17 to 20% market or population share can be sufficient to cross the tipping point and scale up to become the dominant pattern (53). " in:
Candidates for STEs from Expert Elicitation.
https://www.pnas.org/doi/10.1073/pnas.1900577117
Then I found this - which is even more hopeful:
https://bonpote.com/en/social-tipping-point-and-optimism/
And I found this, to swing us back the other way:
https://www.asc.upenn.edu/news-events/news/research-finds-tipping-point-large-scale-social-change
The Drawdown Project!
https://drawdown.org/climate-solutions-101
https://drawdown.org/drawdown-foundations
Documenting the investment in social pressure to discourage Climate Action (funded by Oil Companies) - so many sources of that saga:
https://www.ciel.org/news/oil-tobacco-denial-playbook/
https://en.wikipedia.org/wiki/Merchants_of_Doubt
https://news.harvard.edu/gazette/story/2021/09/oil-companies-discourage-climate-action-study-says/
Native Forest of Ontario - historical:
White Pine (watershed of the Great Lakes) https://pastforward.ca/perspectives/columns/dec_272002.htm
Boreal (watershed of Arctic ocean) https://link.springer.com/chapter/10.1007/978-1-4613-3649-5_2
Documenting how much online social spaces influence us, and how they are monopologized:
https://academic.oup.com/jla/article/15/1/1/7246686
https://www.techpolicy.press/monopoly-power-is-the-elephant-in-the-room-in-the-ai-debate/
https://explodingtopics.com/blog/social-media-usage
The Conference Speaker who's slide said 41% of our time is spent online (vs. 20% sleeping & 18% working):
https://clarity.fm/leonardbrody
I love this podcast - these are a few good episodes on how hard it is for us to change, and how easy it is for us to be misinformed:
https://hiddenbrain.org/podcast/creatures-of-habit/
https://hiddenbrain.org/podcast/changing-our-mental-maps/
https://hiddenbrain.org/podcast/where-truth-lies/
Authors imagining our path to a Sustainable Future - &/or life once we get there:
Rewilding in a sustainable future - Kim Stanley Robinson https://www.nytimes.com/2022/05/11/books/kim-stanley-robinson-sci-fi.html
https://earthchronicles.org/stories-for-a-warming-planet-climate-fiction-reads-for-a-hopeful-future/
Resources for Native Plant Gardening in Northwestern Ontario
https://www.whispersfromthenorth.ca/
https://lakeheadca.com/application/files/3716/1728/5361/2021_Native_Plant_Resource_WEB.pdf
https://lakeheadca.com/stewardship/landowner-resources
Animals fear people: https://www.cbc.ca/radio/quirks/human-conversation-african-wildlife-1.6988923
Solar Panels are catching (and the impact of conversations about climate action)
